For the first time, Liechtenstein is presenting itself on international affairs at the largest international travel trade fair, ITB Berlin, with the new "House of Liechtenstein". Liechtenstein Marketing's eye-catching exhibition stand serves as an ideal platform for networking with the travel industry. In addition to Mathias Ulrich, Managing Director of Liechtenstein Marketing, Isabel Frommelt-Gottschald, Liechtenstein Ambassador in Berlin, will also be speaking at the Liechtenstein Reception.
ITB Berlin is the largest trade fair for the International Affairs travel industry. Over 90,000 professionals and media representatives will visit the Berlin exhibition grounds from March 5 to 7, 2024. Liechtenstein will be there with the "House of Liechtenstein", showcasing the beauty and attractions of the Principality. "ITB Berlin is where the entire international travel industry comes together," says Mathias Ulrich, Managing Director of Liechtenstein Marketing. "With the House of Liechtenstein, we have created a new eye-catcher that arouses curiosity about Liechtenstein as a travel destination."
Liechtenstein Reception with Ambassador Isabel Frommelt-Gottschald
The Liechtenstein Reception will take place on the second day of the trade fair. The tourism highlights for 2024 will be presented. These include the fifth anniversary of the Liechtenstein Trail, the Tour de Suisse start in Vaduz, the cycling and hiking trails and the Bad RagARTz art exhibition. Ambassador Isabel Frommelt-Gottschald will also reveal her Liechtenstein tip: "I think the most beautiful thing about Liechtenstein is the mountain landscape and the various views and impressions you get from there." Participants put their knowledge to the test in the Liechtenstein quiz, with the winner receiving a three-day stay in Liechtenstein. Afterwards, visitors can sample wine and culinary specialties from Liechtenstein.
