Ten years and 92 events: Last week, Tamara Kaufmann and Andreas Oesch were honored at the Center for School Media for their dedication to the media education project “Angek(l)ickt.” Through this multimedia performance, children, teenagers, and parents in Liechtenstein and Switzerland were made aware of numerous topics related to the digital world.
The media education project “Angek(l)ickt” was launched in 2015 by Andreas Oesch, then director of the Center for School Media, with support from the Media Literacy Working Group and “befreelance,” as well as the productive and creative collaboration of artist Tamara Kaufmann in the areas of implementation, directing, film editing, and performance.
The multimedia media performance project “Angeklickt” concludes with an impressive track record: Between 2016 and 2026, the main initiators and organizers, Kaufmann and Oesch, held a total of 92 events at 31 locations—14 in Liechtenstein and 17 in Switzerland. The highlight was 2019, with 21 events; active throughout, the project took a break only in 2020 due to the pandemic. What began in 2016 evolved over the years into a well-established fixture of media education in the region.
To ensure the content was appropriate for all ages, “Angek(l)ickt” was developed in three formats: “Angek(l)ickt KIDS,” “Angek(l)ickt JUNIOR,” and “Angek(l)ickt.” Over the years, the project has reached a wide range of age groups—from elementary school students to high schoolers. Through their performance show, Kaufmann and Oesch brought the topics of media literacy to the stage in a compelling and age-appropriate way: cyberbullying, data protection, and password security were just as much a part of it as cybergrooming, sexting, and fake identities—along with personal data, digital footprints, personality rights, self-presentation, online communication, big data, tracking, respect, and online safety. In this way, abstract risks for children and teens became visible, tangible—and open to discussion.
“Ourgoal has always been for young people not only to know but to feel what their decisions online mean. If a child thinks differently about their next post—or even considers taking a break from their phone—after the performance, we’ve achieved our goal,”said Kaufmann and Oesch.
After ten years, two countries, and reaching many children and teens, “Angek(l)ickt” is now coming to a close. However, the topics of media prevention and media education remain of the utmost importance. For this reason, the Office of Education will launch a follow-up project involving students, teachers, and parents or guardians, so that children and teens will continue to be empowered to use digital media safely, competently, and respectfully in the future.
